As lead creative agency for Bosch, we took a 360° approach to deliver an integrated campaign, to launch a selected range of built-in kitchen appliances. The reach for the promotion was wide, across trade, online and retail outlets, and required clear and consistent messaging to give consumers absolute confidence in the products.
We created computer-generated imagery of the kitchen and home appliances, which was not only a lot more cost effective, but gave us complete creative control. To accompany the project we also produced a series of animations, to clearly demonstrate key features of each of the individual kitchen appliances to consumers.
We created a complete digital toolkit of the assets required to deliver the entire campaign, from press and digital advertising for retailers and social platforms, to a designated website landing page. We also produced a series of animated videos to demonstrate key features of each of the individual kitchen appliances in the promotion.
The campaign has given us all the flexibility we need, and the toolkit is working nicely and has been a big success with our retailers!
Lucy Bye Bosch, Group Marketing Manager