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AstraZeneca YHP

We helped to empower
AstraZeneca's young
health leaders.

Since 2010, AstraZeneca’s Young Health Programme (YHP) has directly reached over fifteen million young people with information about non-communicable disease (NCD) risk behaviours across the world. As lead creative agency for AstraZeneca’s YHP, we developed a modern, consistent strategy that puts their young leaders (YHP Impact Fellows) at the heart of the communication strategy.

  • Campaign Strategy
  • Creative / Art Direction
  • Film / Video / Motion
  • Social Media / Digital
AstraZeneca Young Health Programme
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Unifying the diversity of the YHP Impact Fellows

We united the visual language of the YHP Impact Fellows so that they are clearly part of a dynamic global community with an identifiable unified voice. Our strategy also focussed on authentic first hand commentary, told by the programme’s young changemakers around the world.

Sharing first-hand, compelling individual stories

Making the YHP Impact Fellows the heroes of our strategy and shouting their names loud and proud, we helped make AstraZeneca’s multi-layered content easier to understand. ‘On the ground’ content directly captures the global diversity of the programme, helping people engage - including increasing internal AstraZeneca employee engagement.

We’re grateful for the exceptional work by One Design on the YHP's digital creative and storytelling. Their ability to place our Impact Fellows and their inspiring stories at the heart of the narrative has been remarkable. By seamlessly weaving together the diverse elements of the YHP, they've delivered a powerful and cohesive narrative that truly highlights the amazing work being done.

Lisa-Marie Cahill AstraZeneca, Director, Global Digital Channels