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AstraZeneca YHP

We helped to empower
AstraZeneca's young
health leaders.

Since 2010, AstraZeneca’s Young Health Programme (YHP) has directly reached over fifteen million young people with information about non-communicable disease (NCD) risk behaviours across the world. As lead creative agency for AstraZeneca’s YHP, we developed a modern, consistent strategy that puts their young leaders (YHP Impact Fellows) at the heart of the communication strategy.

  • Campaign Strategy
  • Creative / Art Direction
  • Film / Video / Motion
  • Social Media / Digital
AstraZeneca Young Health Programme
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Unifying the diversity of the YHP Impact Fellows

We united the visual language of the YHP Impact Fellows so that they are clearly part of a dynamic global community with an identifiable unified voice. Our strategy also focussed on authentic first hand commentary, told by the programme’s young changemakers around the world.

Sharing first-hand, compelling individual stories

Making the YHP Impact Fellows the heroes of our strategy and shouting their names loud and proud, we helped make AstraZeneca’s multi-layered content easier to understand. ‘On the ground’ content directly captures the global diversity of the programme, helping people engage - including increasing internal AstraZeneca employee engagement.

We loved simplifying the multi-layered YHP content into easier-to-understand stories and putting the incredible changemakers at the heart of the narrative - they are truly inspirational.

Jake Lockett Creative Lead