AstraZeneca is a ribbon partner of the One Young World Summit – the biggest annual global forum for young leaders. We were tasked with creating a bold, human-centric campaign to build awareness and then document AstraZeneca’s involvement in the event.
With daily updates focussing on the young changemakers attending the One Young World Summit supported by AstraZeneca, our Instagram takeover created a platform for organic content, increasing social and internal employee engagement. This ground-up ethos runs in parallel with the wider aim of AstraZeneca’s Young Health Programme (YHP), to champion young voices.
We created an extended range of assets, each specifically designed to target the various external audiences, from industry thought leaders to potential future young changemakers. We also created toolkits for AstraZeneca’s regional locations across the world to help promote the young health leaders, within their communities.
I am so incredibly proud of our efforts at One Young World, we couldn’t have done it without One Design Agency by our side.
Courtney Sunna AstraZeneca, Director, Global Community Investment & YHP
