Bosch makes life easier in many different and wonderful ways, but do busy consumers really know how? Our challenge was to create a consistent, always-on social campaign to run throughout the year, that clearly educates the many key features and benefits of the appliances in a human, relatable and entertaining way.
Each product has stories that need to be told, so with this in mind we created a Bosch family at home, and used them to demonstrate the benefits in a consistent and engaging way. This gave us the versatility to develop a diverse range of content that was familiar, and always placed the appliance at the heart of relatable, everyday scenarios.
We then brought our series of creative concepts alive with carefully art directed videography, from which each individual post was made. Each asset was crafted and edited to perfection, then added to the content sharing plan, ready for scheduling and promotion. Now the campaign can be monitored for it’s overall reach and effectiveness.
This campaign truly captures the spirit of our brand and educates all the many benefits of our appliances. Wonderful!
Daisy Crozier Bosch, Bosch, Brand Manager